In the Media

Global Leader + Artist/Entertainer + Author + Researcher + And More

Dr. Sarai Koo is inimitable and a "force to be reckoned."

WELCOME

Actress

Sarai is an actress, writer, producer, and director. Although she does not dedicate all her time to the industry, she occasionally appears in commercials, interviews, TV shows and movies

Leader

Dr. Sarai Koo has appeared in local, national and global media due to her professional background.

Author and Reseacher

Dr. Sarai Koo is dedicated to making significant impact. Witness her influence on individuals, companies, and cities. through her publications. Explore the breadth and depth of her contributions.

As Seen On

small ripples can have a big impact

WHY US

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Real Impact


We create meaningful, transformative impacts in people's lives. We focus on changing people from within.

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When some training programs offer only temporary outcomes, our work delivers lasting, sustainable change.

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Realistic Challenge


Change is inevitable. When we challenge people, we ensure that it is both demanding and achievable.

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Effective Leadership Development


As global leadership facilitators with real C-Suite experience, we possess the insights needed to help leaders at all levels be effective and create a lasting impact.

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Powerful Messaging


We seamlessly integrate diverse disciplines and evidence-based messages, creating a powerful delivery that genuinely drives significant impact..

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Effective Coaching Modalities


Opting for a single coaching approach is limiting. At Project SPICES, we offer a transformative combination that a brings the most impact.

ABOUT US

We a Problem-Solvers Who Make an Impact.

Dr. Sarai Koo is a dynamic speaker, coach, advisor, entrepreneur, and consultant who has impacted thousands of lives from the inside out.

If you are looking to enhance your life and improve your company culture with humor, power, and charm, connect with Project SPICES.

"WHAT ARE YOU LIVING FOR"

Podcast in a Car

Henry Garner Jr.

Drummer, Rose Royce

Henry has played the drums with Rose Royce for 30+ years. He shares who he is, what he is living for and more.

Michael Barrett

Content/Joyful with Stage 4 Cancer

Michael shares his life story and how his life became transformed. He is content and joyful despite having stage 4 cancer right now. He says he is blessed.

College Process Expert

Interview Directors of Admission

Dr. Koo interviewed Rick Shaw, Dean of Admission and Financial Aid, Stanford University

The world we see

Dr. Koo interviewed Deans of Admission from Brown University, Stanford University, and more

Global Leader & Facilitator

Always in Delivering the Best

Using our integrated approach, Dynamic Interplay™, we ensure that our
content is the best and profoundly impactful, leading to life-changing
transformations.

Powerful Art and Science of Delivery

Training does not have to be boring and superficial. We specialize in crafting messages that are impactful and humorous, while delving dep into the core of people's souls and spirits.

WE ARE ALL UNIQUE

OUR GALLERY

Appeared in the Korea Times multiple times

Dr. Koo shares her non-fiction book Seoul Food and expert information about the college admissions process

Appeared on Faith, Power, and Influence, Channel 668

Dr. Koo shares her experience as the CEO and Founder of MAPS 4 College

Appeared on Halo Halo, Channel 13

The largest entertainment and lifestyle television show for Asian/Asian Pacific Americans

Appeared on Director Steven Soderbergh's movie, Kimi

Former CEO Dr. Koo hosted the 3rd Annual College Fair

Sarai stars as Jenny Chu in the short film Mandarins

Appeared in the Korea Daily multiple times, mostly on the front page

Dr. Koo was a DJ on Where People Make a Difference Radio Station (nominated #1 radio station in America, intercollegiate)

Dr. Koo as the engineer who created the Hyundai Robotaxi (global commericals)

Making Ripples that Last

Seoul Food

Speaking Engagements

Dr. Sarai Koo has been on various stages.

Mandarins

Best Dramatic Short at the 2023 New Hampshire Film Festival

Dr. Sarai Koo plays Jenny Chu.

This film is about an emotional and compulsive black sheep Olivia Chu who reunites with her estranged family by crashing her mother's funeral. Determined to say something but ill-prepared, Olivia unintentionally delivers an offbeat eulogy that sends her two dutiful older siblings, Jenny and Michael, scrambling to save face in front of friends and family. Competing eulogies ensue, painting a larger picture of each of the siblings in relationship to each other and the complex woman they've come together to honor that day.

Sarai as Jessica Hasling

Sarai appeared on Kimi, directed by Steven Soderbergh, as Jessica Hasling.

Hyundai Global Commercials

Dr. Koo is featured as the Dr./Scientist who created the Hyundai Robotaxi.

Top 10, Launch Pad Prose Competition 5th Annual

Quarterfinalist, ScreenCraft Cinematic Book Competition 2022

International/National Article Appearances

맘 속 가시 없애야 행복해져

Gather valuable information on choosing schools and scholarships

학교공부 충실, ACT 응시가 유리


Diligent school studies, advantageous to take the ACT

대학, 입학 후 수업 따라가기 쉽지 않네

In college, it's not easy to keep up with classes after admission

학교선택·장학금 등 알찬정보 건진다

Gather valuable information on choosing schools and scholarships

Dr. Koo and Dean Whitla (Harvard)

학교선택·장학금 등 알찬정보 건진다

Gather valuable information on choosing schools and scholarships

Radio Seoul Interview

YTN Global News

"I am Bibimbap"

Blogs and Article

man lookin at the broken mirror

The Difference Between Self-Awareness and Self-Leadership

April 17, 20263 min read

The Difference Between Self Awareness and Self Leadership

leader

Integration, Beyond Insight with Dr. Sarai Koo

Many people today are highly self-aware. They can name their patterns, explain their reactions, and trace the sources of those reactions. They can describe their history and articulate their inner world clearly. Yet when pressure hits, when conflict appears, or when a real decision has to be made, they still do not trust themselves. They hesitate, second-guess, and look outward for certainty.

This is because self-awareness and self-leadership are not the same thing. Confusing the two keeps people at a very high level of insight with very little internal authority.

The Core Illusion: “If I’m Self-Aware, I Should Be Able to Lead Myself”

The common illusion sounds like this: if I am self-aware, I should be able to lead myself. In reality, self-awareness is observational, while self-leadership is directional. Awareness sees. Leadership moves.

You can understand yourself clearly and still lack the internal steadiness required to guide yourself forward when it matters.

What Self-Awareness Actually Does

Self-awareness allows you to notice what you are feeling, what you are thinking, and your tendencies. It gives language, explanation, and insight. It helps you recognize that you are overwhelmed, that you tend to avoid conflict, or that specific triggers are active. However, it does not automatically provide capacity.

Knowing you are overwhelmed does not mean you can regulate overwhelm. Knowing you avoid conflict does not mean you can stay present inside it. Knowing your triggers does not mean they stop shaping your behavior. Awareness is the beginning, not the bridge.

What Self-Leadership Requires

Self-leadership requires integration. It is the ability to feel without being flooded, to pause before reacting, to tolerate discomfort without abandoning yourself, and to choose responses rather than default to reflex.

Self-leadership is not about rigid control. It is about steadiness. That steadiness only forms when your internal system begins to trust you to stay with yourself in difficult moments.

The Core Illusion: “If I’m Self-Aware, I Should Be Able to Lead Myself”

This is why knowledgeable and reflective people can still struggle under pressure. They understand themselves in detail. They reflect deeply. They can explain their patterns with precision. Yet when the stakes are high, they overthink, hesitate, second-guess, and outsource their authority to others. The problem is not a lack of insight. It is that insight that never trained their system to hold responsibility calmly. Leadership, both internally and externally, requires regulation first.

Self-awareness helps you see what is happening. Self-leadership enables you to stay with yourself while it is happening. That is the difference between insight and integration. Integration is what turns understanding into grounded, trustworthy direction, so that you are not only able to describe your inner world, but to lead yourself through it.

Watch more here:

To explore this further, you can follow Dr. Sarai Koo on LinkedIn for insights on leadership under pressure, and watch her content on Dr. Sarai Koo’s YouTube Channel, Instagram, and TikToK for real-world leadership scenarios and practical solutions. You can also subscribe to the LinkedIn Newsletter: Integration Under Pressure for deeper system-level perspectives, and visit Winning Pathway LinkedIn Page and the Leadership Hub Blog to see how regulated, psychologically safe systems translate into measurable business outcomes.

self-awareness vs self-leadershipinternal leadershipemotional regulationleadership under pressure
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Dr. Sarai Koo

Dr. Sarai Koo is the Chief Visionary Officer of Project SPICES, a coaching, consultancy, and speaking company, former CEO and Founder of MAPS 4 College, SVP of DEI and Culture, actress, and a former Central Intelligence Agency officer. Sarai has a Ph.D. in Education with degrees and specializations in leadership, human development, culture, executive coaching, and human services. Sarai coaches, mentors, consults, and advises global leaders, such as Ambassadors, government leaders, presidents, CEOs, educators, and individuals worldwide. She is a published author, speaker, and lecturer to various groups and has successfully developed innovative leadership and human capital programs for over 18 years. She is the creator of SPICES Transformational Model. She has assisted in exploring their strengths, releasing hindering deep-rooted issues, and designing a life plan that fulfills their full potential. In 2019, Dr. Koo, sharing her SPICES work, was specifically chosen as the lead organizational change expert to provide tangible vertical and horizontal strategies to transform organizational culture for more 40 Federal Executive Agencies. She is named the top 100 Chief Diversity Officers by the Diversity National Council and 2023 DEI Top Influencers.

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